They benefit from being able to get results quickly without having to learn how to hand-code HTML that works with Outlook, for example.”Īdrian has also observed a trend where design teams within large enterprises leverage Mail Designer to take on personal responsibility for email marketing campaigns. “Typically, if you’re a small app development shop, you may not have a lot of marketers on your team. “The features we have built appeal to a wide range of businesses, but we have particular appeal with app developers - which I think stems from the fact that we are web developers ourselves,” he said. The common thread: They’re all looking for ways to reduce the overhead of the email creation process. Mail Designer offers built-in integrations with leading ESPs, such as MailChimp and Campaign Monitor, as well as the option to export your design as HTML before importing it to a preferred ESP.Īdrian told us that Mail Designer serves a diverse client base that includes organizations of all sizes - from small and medium-sized businesses to enterprises. In addition, the platform will export any design to the customer’s preferred platform or email service provider (ESP). Mail Designer’s HTML engine is optimized on an ongoing basis for compatibility with all email clients, including Gmail, Outlook, and Apple Mail. “Over the years, our team has demanded features based on trends - such as mobile responsive support, the comeback of GIFs - and we provided updates accordingly,” he said. “We try to be nimble - we ship roughly every two weeks, which helps us stay up-to-date with the markets and offer great value for our customers.”Īt the same time, Adrian said Mail Designer leans heavily on input from its own marketing team. “Our customers are understandably concerned about staying current in terms of the latest trends and styles, whether that’s gradients in the background or big pictures in headers,” Adrian said. To keep designs fresh, the company introduces new design features and improvements regularly. The platform’s What You See Is What You Get (WYSIWYG) user interface is as intuitive as it is functional, making it easy to create professional-grade newsletter designs in a flash. Mail Designer empowers designers and marketers to create the campaigns of their dreams - all without a developer’s help. Now, as TOWER ONE turns its focus to Mail Designer 365 Approval, a built-in tool for streamlining workflows, it’s providing even more ways to simplify the email marketing process. A comprehensive collection of professional templates and reusable design elements make it easier than ever to achieve high-quality results, while cross-platform compatibility ensures the HTML will work with all email clients. Today, the platform allows agencies, startups, and enterprises alike to create modern, responsive email newsletters using a powerful yet familiar interface. This business model allows the company to provide ongoing support, feature improvements, and integrations with popular email management tools. Mail Designer 365, now part of TOWER ONE, a subsidiary of equinux AG, provides access to its visual newsletter design software via a three-tiered subscription plan. “We focus on our marketing team’s requirements and use in-house feedback to hone in on improving the tool from the designer’s perspective, rather than the developer’s.” “We were our own first customer, and that’s helped us stay at the forefront of the industry,” said Adrian Thomas, Product Manager at equinux AG. Mail Designer 365 helps Mac users create professional newsletters regardless of coding skill. By alleviating its own pain points, equinux AG created a product that also reflected the needs of the market at large. To streamline the system, the company whipped up a no-code design tool to help Mac users create newsletters in a flash. In its early days, the company turned to its marketing and development teams to conceptualize and build digital newsletters by hand - a process that quickly became tiresome. The newsletter design platform grew out of parent company equinux AG, a macOS and iOS development firm founded in 1999. ![]() Mail Designer 365 is proof that some of the best products on the market are developed by those looking to satisfy their unmet needs. Mail Designer is currently focused on streamlining customer workflows, underscoring its overall commitment to helping Mac users make a big impact with little effort. The platform’s many features - including no-code templates, millions of layout combos, and cross-platform compatibility - all help users take their communications to the next level quickly and easily. TL DR: Mail Designer 365’s visual design platform helps marketers create responsive, modern newsletters using a simple WYSIWYG interface.
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